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Advertising, Innovative Tech, Event
Latona Haven
Being a new parent is scary, but being unprepared is even scarier. We want to give new parents the tools they need to make their pre and post pregnancy as peaceful as possible.
Insight: Being unprepared with a baby on the way can put strain on a relationship.
Statistic: Only about 12% of parents feel prepared when they first have children. Some studies report marriages failing within 18 months after the first child is born, and within five years over 40% of couples will go their separate ways.
Objective: Helping new parents with a baby on the way get prepared while also nurturing their body, mind, and heart.
Key Message: Finding harmony in parenthood.
Concept: Designing Wellness.
Responsibilities: Art Direction, Copy Writing, Concept/Brief
Partner: Keagan Plume (Architecture)
Partner: Issy Verrier (Interior Design)





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