Both online dating and DIY home projects have increased due to the pandemic. Both can be stressful and unfun.

Target Audience: 21-32, single, casually hunting on Tinder, bored, kind of over it, looking for fun connections.

Key Message: Bringing more humor into online dating with a new personality quiz while introducing the brand to a new audience.

Responsibilities: Copy Writing

Partner: Sarah Dasilva (Art Direction)